Bet99 Wanted an exciting and engaging Pop Up experiential marketing activation as a part of their sponsorship for the Formula 1 Grand Prix in Montreal, Canada 2026. They wanted a stand-out activation to dominate the attention of the guests and fans on the hyper-active Crescent St Fan Zone that hosts 100s of thousands of visitors daily during Race Weekend.
We created a SUPER SLOT MACHINE that we built inside of a shipping container, complete with a 5' tall Slot Handle for the guests to try their luck and win prizes!
Tens of thousands of high impact impressions and 1,000s of excited fans lined up to participate over the course of the 4 day street fest!
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