Bet99 Wanted an exciting and engaging Pop Up experiential marketing activation as a part of their sponsorship for the Formula 1 Grand Prix in Montreal, Canada 2026. They wanted a stand-out activation to dominate the attention of the guests and fans on the hyper-active Crescent St Fan Zone that hosts 100s of thousands of visitors daily during Race Weekend.
We created a SUPER SLOT MACHINE that we built inside of a shipping container, complete with a 5' tall Lightning Slot Handle for the guests to try their luck and win prizes!
Tens of thousands of high impact impressions and 1,000 s of excited fans lined up to participate over the course of the 4 day street fest!
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