Redbull approached us looking for an innovative punch-up to an experiential campaign they were executing at one of the worlds LARGEST eSports tournaments. Valorant Champions Tour - Toronto Masters. We worked with them to create an engaging immersive projection enhanced interactive target range experience. It was ranked #1 daily of all of the activations and experiences during the nearly 3 week run.
We created a small immersive projection space to house the interactive target range game to increase the impact and appeal. The outside of our immersive space served as a branded photo op and the centerpiece of the booth.
1000s of excited fans lined up to participate. High Impact and High Engagement with lots of social media shares.
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